For over 50 years, the Tahari Asl® brand has been synonymous with sophisticated, stylish clothing for modern women. Our story begins in the 1960s, when young designer Elie Tahari came to New York City with big dreams of making it in the fashion industry. Though he started out selling ties on the streets of Manhattan, Elie’s perseverance and talent soon caught the eye of major department stores like Bloomingdale’s and Saks Fifth Avenue. By the 1970s, the Tahari label was being sold across America.
In those early years, Elie Tahari made a name for himself with his luxurious suits and dresses made from fine silks and wool. His designs combined elegance with an understated flair, appealing to sophisticated career women of the time. As the brand grew throughout the 1970s and 80s, Elie expanded into sportswear, launching his signature mix-and-match separates that could take women effortlessly from day to night.
The Birth of Modern Workwear
In the 1990s, Tahari Asl® evolved to meet the changing needs of modern working women. Elie pioneered what we now call workwear – polished yet comfortable pieces that transition seamlessly from the office to cocktails after work. His inventive use of fabrics like stretch twill and jersey revolutionized women’s suiting with pieces that moved with the body. Effortless dresses, versatile pants and pencil skirts, and tailored blazers became wardrobe staples for a new generation.
Tahari Asl® also introduced iconic styles during this decade, like the bestselling Rasha dress and Oliva belted jacket. Elie’s philosophy was “When you look good, you feel good!” By combining style, comfort, and quality craftsmanship, he empowered women to take on the workplace looking and feeling their best.
Fashion for Real Life
Moving into the 2000s, Tahari Asl® has stayed at the forefront of fashion for the multi-tasking modern woman. Our designers seek inspiration from the energy and diversity of New York City, where busy meets beauty on every street corner. The collection has expanded beyond workwear to include chic casual apparel, effortlessly sophisticated dresses, and versatile separates that allow women to face their real lives with confidence.
We believe that getting dressed each day is an opportunity for self-expression and fun – mixing and matching pieces to capture your personal flair. Our clothes are designed to be lived in, moved in, and loved for seasons to come. We use luxe, high-quality fabrics cut in silhouettes that skim a woman’s curves, never cling. Bold colors, striking prints, and subtle details give our pieces a playful polish.
Within our collections you’ll always find three pillars of the Tahari Asl® brand:
- Sophisticated style – elevated essentials that transition seamlessly from day to night
- Comfort and quality – natural fibers and stretch fabrics that move with you
- Flattering fits – designs crafted to suit every body type and busy lifestyle
Commitment to Women
Even as fashion and trends have changed through the decades, Tahari Asl® has stayed true to Elie’s founding vision – crafting clothing to empower women in work and life. As a female-led company, we celebrate diversity, individuality, and creativity in all women. Our designs reflect the energy, grit and fearlessness of the city we call home, New York.
We believe that when you look and feel your best, you exude a powerful confidence that takes you wherever you want to go. Your clothes shouldn’t be a source of worry – they should give you strength to take on your day. Tahari Asl® aims to be by your side, providing versatile pieces to enhance your personal style from morning ’til night.
It’s our pleasure to bring you effortless sophistication blended with wearable ease – clothing designed to complement your ambitions, whatever they may be. We can’t wait to see where the Tahari Asl® woman takes us next. Here’s to many more decades of inspiring confidence wherever your day takes you.
